web logo rit citigold

SOCIAL MEDIA VS TRADITIONAL MARKETING

SOCIAL MEDIA MARKETING

Reach to maximum people

Reach to maximum people

Target / client specific marketing

Target / client specific marketing

Immediate communication

Immediate communication

Versatile Can make changes in the advertisement

Versatile Can make changes in the advertisement

TRADITIONAL MARKETING

Limited audience

Limited audience

Global marketing

Global marketing

Delayed communication

Delayed communication

Non-versatile Cannot be altered once published

Non-versatile Cannot be altered once published

Objectives

WHY SOCIAL MEDIA?

Counter Propaganda

Counter Propaganda

Assist Police in Crime Prevention

Assist Police in Crime Prevention

Public Services updates

Public Services updates

Target Demography

Target Demography

Reach a Larger Audience

Reach a Larger Audience

Narrative Building

Narrative Building

Collaboration with Govt Institutions & Corporates

Collaboration with Govt Institutions & Corporates

Two way Communication Channel

Two way Communication Channel

OTHER SERVICES

A Major group of audience can be addressed because the largest portion of Pakistan’s population is youth and among them majority have access to the social in one way or the other.

SOCIAL MEDIA SERVICES

Engagement

Engagement

Community Penetration

Community Penetration

Viral social media campaigns

Viral social media campaigns

Build Narrative / Trust

Build Narrative / Trust

Different techniques of promotions

Different techniques of promotions

Public Loyalty

Public Loyalty

Creative & relatable campaigns

Creative & relatable campaigns

Event promotions

Event promotions

Customized public engagement

Customized public engagement

Brand Awareness

Brand Awareness

Optimize social media presence

Optimize social media presence

content creation for all media

content creation for all media