SOCIAL MEDIA VS TRADITIONAL MARKETING
SOCIAL MEDIA MARKETING
Reach to maximum people
Target / client specific marketing
Immediate communication
Versatile Can make changes in the advertisement
TRADITIONAL MARKETING
Limited audience
Global marketing
Delayed communication
Non-versatile Cannot be altered once published
Objectives
WHY SOCIAL MEDIA?
Counter Propaganda
Assist Police in Crime Prevention
Public Services updates
Target Demography
Reach a Larger Audience
Narrative Building
Collaboration with Govt Institutions & Corporates
Two way Communication Channel
OTHER SERVICES
A Major group of audience can be addressed because the largest portion of Pakistan’s population is youth and among them majority have access to the social in one way or the other.